Choice Board – How Effective Are Presidential Campaign Ads?

The methods in which candidates, political parties and interest groups promote their positions and policies have evolved since the first television campaign ads aired. In this lesson, students will view videos of historical presidential campaign advertisements and analyze the features found within each to determine the overall effectiveness.

Grades 9-12
Executive Branch/Presidency
Interactives

Early Presidents (CKHG Unit)

Early Presidents and Social Reformers

This unit (first half of Early Presidents and Social Reformers) focuses on the first seven presidents of the United States. Across 9 lessons, students learn about how the early presidents organized the federal government, built a national capital, directed a second war with Great Britain, more than doubled the size of the country, and formulated a “hands-off” foreign policy in the Western Hemisphere.

Grades 7, 8, 4, 5, 6
Executive Branch/Presidency
Assessments

Political Ideology in America: Bumper Sticker Politics

Americans love to personalize their vehicles in a way you will not see in many other countries. This lesson explores political ideology by analyzing data on automobile purchases and bumper stickers. Students will learn generalizations about conservatives, liberals, Democrats, Republicans, libertarians, socialists and appreciate the American custom of advertising political thought in public. Free registration required to access the lesson plan.

Grades 9-12, 6, 7, 8
Voting, Elections, Politics
Lesson Plans

Our American Government

Our American Government is a popular introductory guide for American citizens and those of other countries who seek a greater understanding of our heritage of democracy. The question-and-answer format covers a broad range of topics dealing with the legislative, executive, and judicial branches of our Government as well as the electoral process and the role of political parties. (House Document 108-94)

Debate Watching Guide

This lesson is designed to help students view political debates. The resources provided support the critical evaluation of the candidate’s performances. Body language, demeanor, appearance and positions on key issues are analyzed in an attempt to help students determine the importance of debates to the election cycle. This lesson could be used in class or as a homework assignment.

Grades 6, 7, 8, 10, 11, 12
Voting, Elections, Politics
Audio